Jam, Jelly and Pickles are important food products as they enhance palatability of food due to its taste and flavour. They are prepared from fruits and they supplement the food with vitamins and minerals. There are many types of pickles available in India. These products have very good market potential as they are consumed in most of the households, restaurants, other eateries, clubs, hostels etc.
They are sold through many outlets like grocery shops, departmental stores etc. But these products are very popular in the North‐East region of India and the consumption is increasing year after year. Presently, there are limited numbers of small units producing these products in the region and there is a wide gap between demand and supply which is met by the manufacturers from outside the region.