Biscuit making is a conventional activity in many parts of the country. Despite the advent of modern, large capacity and automatic biscuit making plants, large section of people especially in semi-urban and rural areas still prefer fresh biscuits from local bakery as they are cheap and offer many varieties. These manufacturers are able to cater to some typical local palate as well. Thus, they are able to withstand competition from organised sector units.
The biscuit market is very promising and expecting a higher growth in the near future. Biscuit market is all about effective decision-making, and strategic planning as to how to sell, what kind of packaging should be done, what will be the pricing strategy etc.