Ecommerce is the activity of doing business activities on the Internet. It refers to buying and selling products and services on the Internet through a website. Ecommerce is short for electronic commerce. Also known as an online store, an ecommerce website has features that make it easy for customers to browse for products, pick them out, put them into a trolley, and then pay for them at checkout.
For Entrepreneurs the need to be on the E-commerce platforms have become inevitable with the shift to digital, the rise of mobile shopping and the continued shift in favouritism from brand loyalty to service loyalty.
As this industry solely based on the internet, Digital Marketing plays a major role in its growth because it is the only tool that can help in any business growth hacking through digital mediums.